Atlanta’s All-Star Team of Certified Landscape Specialists

Since joining Arbor-Nomics in 2011, Frankie Rivers has been instrumental in supporting management teams and overseeing payroll processes. As Vice President of Operations, he emphasizes a laid-back leadership style and is committed to fostering a positive work environment where each team member’s unique strengths are recognized and utilized. Frankie enjoys woodworking, fishing with his son, and shopping with his daughters. He takes pride in his strategic response to staffing challenges during 2020, ensuring uninterrupted customer service.

David Gay’s career at Arbor-Nomics began in 2010, starting on the aeration and overseeding crew and advancing to Vice President of Operations for the West division. He manages daily operations across multiple branches, focusing on service quality and employee well-being. David is an avid golfer, hunter, and fisherman, cherishing the time spent with his grandchildren. He is known for his hands-on approach and commitment to the company’s family-like atmosphere.

Since joining Arbor-Nomics in 2023, Will Woods has significantly enhanced customer satisfaction and team support through his focus on innovation and servant leadership. His role includes managing key client interactions and leading strategic initiatives to improve service delivery. Outside the office, Will enjoys culinary arts, attending concerts, and engaging in various outdoor activities. He actively participates in community service, inspired by the motto, “When you get confused, listen to the music play.”

Since 2017, Trotter Smith has expertly managed the Cumming branch of Arbor-Nomics, focusing on overseeing operations and enhancing team collaboration. Known for his hands-on leadership style, Trotter is passionate about fieldwork, which allows him to directly enhance customer service and team efficiency. Outside of work, he enjoys reading, writing, and fishing, drawing inspiration from the resilience expressed in the motto, “Times are tough but they ain’t got nothing on me.”

Since joining Arbor-Nomics in 2000, Ward Frost has excelled as the Branch Manager and Training Director for our Winder branch. Transitioning from a warehouse/office environment to pursue a passion for working outdoors, Ward has successfully launched and expanded the Winder branch, while also developing comprehensive training programs for our technicians. He is dedicated to quality and achieving excellent results for customers. Inspired by the quote from Jim Elliot, “He is no fool who gives what he cannot keep to gain that which he cannot lose,” Ward approaches his work with a profound sense of purpose. Outside of work, he enjoys singing, playing guitar, and is deeply involved in community outreach with his family and church in Gainesville.

Caroline began her role as Marketing Manager at Arbor-Nomics in 2023, where she oversees both digital and traditional marketing initiatives. She delights in seeing her creative work displayed across various media and values the close-knit, family-oriented work environment. Caroline is committed to enhancing departmental processes and places a strong emphasis on honesty in her management approach. Outside of work, she enjoys gardening, embroidery, ballet, and spending time with her dog and family. She actively supports local animal shelters. Caroline is guided by a humorous yet poignant motto: “Whatever you do, always give 100%. Unless you’re donating blood,” which she finds amusingly apt.

Since starting at Arbor-Nomics in 2013 as a seasonal worker, Josh Lykins has advanced to the role of Branch Manager. He excels in managing employee relations and tackling complex landscape challenges, ensuring high-quality outcomes. Josh values fairness and cultivates long-term relationships within the company, emphasizing a supportive and equitable work environment. Outside of work, Josh enjoys spending quality time with his family and exploring new activities that enrich their lives together.

David is an Arbor-Nomics^® veteran. Starting as a lawn care tech in 2001, he quickly advanced to operations manager for the Norcross branch and later to branch manager. In all his roles, his guiding principle with customers and co-workers has always been “communication is key.”

Jackie Mathis has been with Arbor-Nomics since July 2022, playing a crucial role in staffing our four locations with skilled personnel. Her efforts are pivotal in supporting HR needs across the company, contributing significantly to team cohesion and promoting a culture where every voice is heard. Outside of work, Jackie enjoys crafting candles, riding scooters, and volunteering at the Norcross Ministry, where she assists with job searches and resume updates. She is inspired by the motto, “Dreams do not work unless you do.”

Since joining Arbor-Nomics in 1994, Marshall Pierce has excelled as Senior Route Manager, overseeing a substantial customer route with a deep commitment to customer service. He enjoys the autonomy of his role and the daily opportunities to meet new people and learn, which keeps his work engaging. Marshall is actively involved in training and program development, aiming to continuously improve service quality. His motto, “Make hay while the sun shines,” reflects his proactive approach. Outside of work, Marshall enjoys gardening, home and auto repair, and coin collecting. He cherishes spending time with his family, friends, and church community, as well as with his dog, Biscuit.

Winnie Hoglund has been a cornerstone of Arbor-Nomics since 2003, providing stellar administrative support and customer service. She skillfully manages customer interactions, including answering emails and providing estimates, and plays a vital role in supporting managers and technicians. Winnie enjoys baking and engaging in nature walks with her husband and their dog, Karleigh. As a notary and lover of the outdoors, she lives by the motto, “Love with all your heart and treat every day like it is your last.”

Betty Spurlock joined Arbor-Nomics in June 2009 and has been integral to our customer service operations, managing check processing and multi-property accounts. She developed the first CSR training manual in 2010 and was named CSR of the Year in 2016. Betty enjoys craft designing and gardening and participates actively in fan conventions. An avid foodie, she cherishes time spent cooking and gardening on her deck.

Keith Barlan joined Arbor-Nomics in 2012, referred by his brother who also works in the industry. As a Senior Lawn Care Specialist, Keith is responsible for maintaining homeowners’ lawns and addressing any queries they might have. He appreciates the opportunity to work outdoors, enjoying the freedom to manage his daily schedule effectively. Driven by the responsibility of supporting his family, Keith has consistently been a top producer at the company. He aspires to be a mentor to newer employees, offering reliable guidance and support. Outside of work, Keith enjoys reading, playing cornhole, and engaging in various family activities. A fun fact about Keith is his extensive 20-year experience in the lawn care industry, highlighting his deep expertise and commitment.

Jim joined Arbor-Nomics in 2013. As a Route Manager, Jim handles a variety of management responsibilities, with a focus on customer service and operational efficiency. He enjoys working outdoors and takes pride in the visible results of his hard work, which align well with the company’s locally and family-owned values. Motivated daily by his commitment to providing for his family, Jim is recognized for his dedication through numerous above and beyond achievement awards. He leads by example, believing that actions speak louder than words. Outside of work, Jim is an avid drummer and enjoys attending his children’s sporting and music events.

Krissy Wells joined the Arbor-Nomics team in 2015, providing excellent customer service and administrative support. She thrives in our team-oriented environment, drawing motivation from the camaraderie and support of her colleagues. Outside of work, Krissy is an avid artist and photographer, enjoys gardening, and explores the North Georgia Mountains. She is also an active donor and supporter of local community initiatives.

Katrina Powell started at Arbor-Nomics in February 2013, recommended by a friend for her exceptional customer service and administrative skills. She initially served as office manager before transitioning roles for health reasons. Katrina is known for her calm demeanor and the motto, “IT’S NOT THAT SERIOUS,” which she applies to handling daily challenges. She enjoys singing, collecting coffee mugs, and hats, and is active in several community organizations.

Neela Patterson has been with Arbor-Nomics since 2017, initially joining the customer service team and quickly advancing to sales, where she now leads the team. She is passionate about making a difference in clients’ lawns and their lives, fostering a culture where everyone is treated like family. Neela enjoys nature, hiking, and visiting museums, drawing inspiration from her interactions with diverse people and environments.

Marty Dean began her journey with Arbor-Nomics in 2019 and has quickly risen from a customer service representative to a trainer for new CSRs. She cherishes the camaraderie and family-oriented culture at Arbor-Nomics, which values long-term relationships with both customers and among employees. Marty is driven by the joy of assisting customers and finds motivation from her daughter, whom she enjoys spending quality time with. She embraces the motto, “Aut viam inveniam aut faciam” – “I shall either find a way or make one,” reflecting her proactive approach to challenges. Marty loves to travel and explore new places, ensuring her home is always filled with laughter and fun.